TERM monthly situation reports offer a summary of tobacco marketing activities, which provide concrete evidence of tobacco marketing and gaps in efforts to restrict it. The following reports serve as a technical assistance tool for governments and civil society:

Tobacco Marketing

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Each year, the industry spends millions of dollars on marketing to increase tobacco consumption, particularly among youth. To address this, the World Health Organization (WHO) has recommended restrictions on tobacco advertising, promotion and sponsorship (TAPS) to reduce consumption. Article 13 of the WHO Framework Convention on Tobacco Control (WHO FCTC), which is the first international public health treaty focusing on tobacco control, mandates a comprehensive ban on all forms of TAPS. To date, 182 countries have ratified the treaty.

Read more about WHO FCTC Article 13

In India, all forms of TAPS are prohibited under Section 5 of the Cigarettes and Other Tobacco Products (COTPA): Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution Act, 2003.

Read more about Section 5 of COTPA

About the TERM Facebook Campaign

TERM began as a tool on Facebook to monitor and collect cases of tobacco marketing. The tool allows the public to report tobacco marketing that they have come across, including surrogate advertising (launching new products using a tobacco brand name), point-of-sale ads, marketing in films and television and advertising near schools. TERM supports efforts to reduce people's—particularly children's—exposure to all forms of tobacco marketing.

Speak Up on Facebook